Maude Pinard is a jack of all trades. Yet nothing truly prepared this small redhead in her mid-twenties for opening Moustache Café. The spot draws an eclectic crowd of students and locals who mingle together and call Maude by name; who stop by in search of a dose of comfort.
Maude's cafe and juice bar is located at 35 Beaubien Street East, adjacent to her husband Paul´s company. When it first became available, investing in the site was obvious. “What's funny is that I didn't even have a business plan!” Maude says.
If Moustache has found its purpose today, it's not only because the stars are aligned. The shop is centred around coffee, a subject the young owner has mastered through and through.
Without a definite plan beyond the desire to offer a cozy and supporting nest in the Rosemont-La Petitie-Patrie district, Maude undertook the adventure of running a business. It began with the name, which is a tribute to the glorious moustache that Maude's Dad has always sported: “At first it was a running gag in the family, and then we saw all the cool stuff you could do with it.”
